Cookie Policy
This policy explains how Event Sentinel uses cookies and similar technologies to recognize you when you visit our website and Services.
Last updated: February 1, 2026 · Effective: February 1, 2026
Overview
Event Sentinel, Inc. (“Event Sentinel,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at eventsentinel.ai and within our platform (the “Services”). This Cookie Policy explains what these technologies are, why we use them, and your choices regarding their use.
This policy should be read together with our Privacy Policy and Terms of Service.
Summary: We use essential cookies to make our site work. We also use optional cookies for analytics and marketing — these are only set with your consent. You can change your preferences at any time.
Types of Cookies We Use
We categorize cookies into four groups based on their purpose. The table below provides a summary:
| Category | Required |
|---|---|
| Essential | Yes |
| Functional | No |
| Analytics | No |
| Marketing | No |
Essential Cookies
These cookies are strictly necessary for the website and Services to function. They enable core features like authentication, session management, and security. You cannot opt out of essential cookies as the Services would not work without them.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| __session | Event Sentinel | Maintains your authenticated session across pages. | Session | HTTP |
| __csrf_token | Event Sentinel | Protects against cross-site request forgery attacks. | Session | HTTP |
| cookie_consent | Event Sentinel | Stores your cookie consent preferences. | 1 year | HTTP |
| __cf_bm | Cloudflare | Bot management — distinguishes humans from bots. | 30 minutes | HTTP |
| cf_clearance | Cloudflare | Confirms the visitor has passed a security challenge. | 30 minutes | HTTP |
Functional Cookies
Functional cookies allow us to remember your preferences and personalize your experience. Disabling these cookies may result in reduced functionality (e.g., theme reverting to system default, layout preferences not being saved).
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| theme | Event Sentinel | Stores your preferred color theme (light/dark/system). | 1 year | Local Storage |
| locale | Event Sentinel | Stores your preferred language and region settings. | 1 year | Local Storage |
| sidebar_collapsed | Event Sentinel | Remembers whether the dashboard sidebar is open or collapsed. | 1 year | Local Storage |
| dashboard_layout | Event Sentinel | Stores your custom dashboard layout and widget arrangement. | 1 year | Local Storage |
| tz | Event Sentinel | Stores your selected timezone for displaying data. | 1 year | Local Storage |
Analytics Cookies
Analytics cookies help us understand how visitors use our website and platform. We use this data to improve our Services, identify popular features, and diagnose technical issues. All analytics data is processed in accordance with our Privacy Policy.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Assigns a unique ID to track visitors across sessions. | 2 years | HTTP |
| _ga_* | Google Analytics | Maintains session state for Google Analytics 4. | 2 years | HTTP |
| _gid | Google Analytics | Assigns a unique ID to track visitors within a 24-hour period. | 24 hours | HTTP |
| ph_* | PostHog | Product analytics — tracks feature usage and user journeys. | 1 year | HTTP |
| __hstc | HubSpot | Tracks visitors for marketing analytics. | 6 months | HTTP |
IP anonymization: Where possible, we enable IP anonymization in our analytics tools so your full IP address is never stored.
Marketing Cookies
Marketing cookies are used to track the effectiveness of our advertising campaigns and attribute conversions. These cookies are only set with your explicit consent and are never active by default.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks visits across websites for ad targeting (only with consent). | 90 days | HTTP |
| _gcl_au | Google Ads | Stores conversion data for Google Ads campaigns. | 90 days | HTTP |
| li_sugr | Tracks conversions from LinkedIn ad campaigns. | 90 days | HTTP | |
| hubspotutk | HubSpot | Tracks visitor identity for marketing automation. | 6 months | HTTP |
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Below are the third parties that may set cookies through our Services:
| Provider | Purpose |
|---|---|
| Google Analytics | Website analytics and usage metrics |
| Cloudflare | CDN, security, and bot protection |
| Stripe | Payment processing |
| HubSpot | Marketing automation and CRM |
| PostHog | Product analytics |
Managing Your Cookie Preferences
You can control and manage cookies in several ways:
1. Cookie Consent Banner
When you first visit our website, a cookie consent banner allows you to accept or reject optional cookies. You can change your preferences at any time by clicking the cookie icon in the bottom-left corner of the page.
2. Browser Settings
Most browsers allow you to manage cookies through their settings. You can typically:
- View and delete existing cookies.
- Block cookies from specific or all websites.
- Set preferences for certain types of cookies.
- Configure notifications when cookies are set.
Instructions for managing cookies in popular browsers:
3. Opt-Out Links
Some third-party providers offer direct opt-out mechanisms:
- Google Analytics Opt-Out
- Digital Advertising Alliance Opt-Out
- European Interactive Digital Advertising Alliance
Note: Blocking essential cookies will prevent core features from working. Blocking functional cookies may degrade your experience (e.g., theme and layout preferences will not be saved).
Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Event Sentinel honors DNT signals — when detected, we will not set analytics or marketing cookies and will limit data collection to what is strictly necessary for the Services to function.
Additionally, we respect the Global Privacy Control (GPC) signal. When GPC is detected, we treat it as a valid opt-out of the sale or sharing of personal information, as required by applicable laws like the California Consumer Privacy Act (CCPA).
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, new technologies, or legal requirements. When we make changes:
- We will update the “Last updated” date at the top of this page.
- Material changes will be communicated through a new cookie consent prompt.
- We will provide at least 15 days' notice before new non-essential cookies are introduced.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Privacy Team
Email: privacy@eventsentinel.ai
Data Protection Officer
Email: dpo@eventsentinel.ai
Mailing Address
Event Sentinel, Inc.
Attn: Privacy Team
548 Market St, Suite 35000
San Francisco, CA 94104
United States